We innovate by mixing local intelligence with global business insight achieving long-term commercial success for our clients.

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Who we are

Vzir is an independent management consultancy that responsibly supports organisations operating in high-risk emerging markets. We are there throughout the business lifecycle, from facilitating start-ups and market entry through to launching new ventures, products and services and expanding operations. Working across the Middle East, Africa, and Europe, we have particular expertise in challenging markets including Iraq, Libya, and Ethiopia. Vzir brings together a broad range of industry experience including fast-moving consumer goods manufacturing, engineering, energy, construction and infrastructure businesses, software, cleantech and financial services.

We use our extensive commercial experience, international network and local specialists to ensure our clients have the right intelligence to make informed decisions that will reduce risk and improve performance.

Our market knowledge and network make us ideally placed to deliver strategic programmes that improve private sector performance in demanding environments. Vzir strengthens the commercial co-operation between local and international organisations, ensuring better commercial success and local outcomes.


Our mission is to improve business practice in high-risk emerging markets. To help more companies enter these markets successfully and responsibly.

Foreign direct investment is essential to the development of emerging economies. Vzir is committed to improving the business environment in the countries where it operates through creating sustainable economic growth and working with companies that share its values.



Peter Lindholm


Peter is a world-recognised expert in innovation and technology. He is a trusted advisor to Venture Capital investees helping them to achieve their goals. Peter served as international advisor of the Russian Venture Company (a $1bln fund of fund) from its creation in 2007 to 2014 and a board member and strategic advisor of the RVC Seed Fund. Peter has been advising States, Regions, International organisations and firms in the field of Innovation Systems for over twenty years. He has worked extensively in Europe, the ECA Region (Russia, Kazakhstan, Byelorussia, Uzbekistan) and the Middle East since 1993.

Leanne Case


Leanne is an entrepreneur and champion of responsible business. She is an expert on business strategy in challenging markets, having worked in post-conflict areas like Afghanistan and Iraq, where she advised governments, international organisations, multinational corporations and, SME’s. In recognition for her services, Leanne was awarded the Iraq Reconstruction Medal. During her 20-year international career she has established unique partnerships and built an impressive track record of implementing world-class projects in challenging environments. Leanne has particular interest and experience in the built environment, cleantech, energy and engineering projects as well as involvement with tech start-ups.

Dr Johan Franzén

Senior Advisor

Johan is a leading academic recognised for his expertise on the MENA region, and has published numerous books and articles on this topic. With a profound scholarly understanding developed over many years working on the region, he brings a unique perspective to the Vzir team. Over the past two decades, Johan has been teaching, carrying out research, and has been involved in public engagement on most aspects of Middle Eastern history and politics.  He has also delivered tailor-made briefings and presentations to diplomats and business leaders working in the region.

Moji Oyeyemi

Operations Director

Moji is an experienced operations director with 15 years of experience in international development and consultancy and the financial services and banking sector. Moji has extensive knowledge of recruiting and managing international teams particularly in the UK, Middle East and Africa. She also has experience of establishing new consultancy practices, along with the policies and procedures required for organisational and commercial success.
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