Author Archives: Vzir Team

I didn’t know what to expect when I first went to Iraq in 2009. Travelling there for the first time, via Jordan and Kuwait. Drinking in the subtle colours of the changing sands. My only reference, a BBC programme, Rock Band in Baghdad, the News, and YouTube videos of disturbing events.

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Understanding bureaucratic processes and identifying key stakeholders helped an international development agency make a compelling case to local government unblocking a significant project.

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Bringing an international manufacturer together with local standards regulators helped to reform a compliance code ending costly interruptions to the client’s exports to Iraq.

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Analysis and local research helped align the regional management vision of an international company with the strategy of the head office in London, leading to greater local brand awareness.

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When operating in challenging new markets, how can you find and trust the data, you need to make critical decisions?

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