Why I am still backing Iraq
I didn’t know what to expect when I first went to Iraq in 2009. Travelling there for the first time, via Jordan and Kuwait. Drinking in the subtle colours of the changing sands. My only reference, a BBC programme, Rock Band in Baghdad, the News, and YouTube videos of disturbing events.
Cutting Through Local Complexity
Understanding bureaucratic processes and identifying key stakeholders helped an international development agency make a compelling case to local government unblocking a significant project.
Shaping Local Compliance Codes
Bringing an international manufacturer together with local standards regulators helped to reform a compliance code ending costly interruptions to the client’s exports to Iraq.
Delivering Strategic Clarity
Analysis and local research helped align the regional management vision of an international company with the strategy of the head office in London, leading to greater local brand awareness.
Decision-ready data
When operating in challenging new markets, how can you find and trust the data, you need to make critical decisions?