Decision-ready data
When operating in challenging new markets, how can you find and trust the data, you need to make critical decisions?
Overview
Services
Community consultation, social impact assessment, CSR
Industry
Oil & Gas
Region
Europe, Middle East
The challenge
Vzir worked with a major oil company in Iraq that was embarking on a significant marketing campaign but lacked local data. The company was spending large sums of money with no way of measuring the effectiveness of its research efforts.
Vzir’s approach
We set up and developed a sophisticated index based on a quarterly survey enabling the client to understand local attitudes and perceptions better. This provided the client with real-time data allowing them to better benchmark their local reputation.
The Benefits
The index was a great success. It allowed for the streamlining of the marketing campaign and proved useful in broader business applications supporting business performance.
