Insights

In the current crisis, many businesses are turning to CSR to give back to the community, take part in good causes, provide positive social value, and of course build their brand. In this article, I ask what can our current situation teach us about social impact integration and how it can transform our future?

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In this current crisis, we are seeing first hand how business and society work together…the good and the not so good…and the real challenges that affect so many people. I believe we can learn some vital lessons from this situation so that, post COVID-19, we can bring about significant changes to ensure economic develop-ment and social impact work hand-in-hand for mutual benefit.

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I didn’t know what to expect when I first went to Iraq in 2009. Travelling there for the first time, via Jordan and Kuwait. Drinking in the subtle colours of the changing sands. My only reference, a BBC programme, Rock Band in Baghdad, the News, and YouTube videos of disturbing events.

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Understanding bureaucratic processes and identifying key stakeholders helped an international development agency make a compelling case to local government unblocking a significant project.

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Bringing an international manufacturer together with local standards regulators helped to reform a compliance code ending costly interruptions to the client’s exports to Iraq.

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Analysis and local research helped align the regional management vision of an international company with the strategy of the head office in London, leading to greater local brand awareness.

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When operating in challenging new markets, how can you find and trust the data, you need to make critical decisions?

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